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Here It Goes Again

I first thought that the song was called "On Treadmills" because that's the title that comes up on the video. You know, a deeply philosophical treatise, something like John Stuart Mill's On Liberty, but with more exercise equipment.

I should have known better. The band is OK Go; the song is "Here It Goes Again"; and the treadmills are mere stage machinery.

If these guys ever decide to stop writing catchy pop music, they may have a future as a professional synchronized swimming team.

Comments (2)

I was impressed but is there a place for fun and whimsical in a market that caters more to ironic soul-sucking depression?

By that I mean the exercise/weight loss business. I don't know anything about pop music, I quit listening when disco became popular.

I was impressed but is there a place for fun and whimsical in a market that caters more to ironic soul-sucking depression?

They seem to have quite a loyal audience, mainly because of the Internet, I'd think.

By that I mean the exercise/weight loss business. I don't know anything about pop music, I quit listening when disco became popular.

You didn't miss much, trust me.

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This page contains a single entry from the blog posted on August 8, 2006 10:02 PM.

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