the blog quebecois

Pictures purportedly of New Jersey teenagers and young adults in a new (and somewhat alarming) subculture which features spiky haircuts and those bottled tans that give your skin the healthy glow of a carrot.

More pix here.

A commenter at BoingBoing, though, points to a trend that's out of Europe:

The origin of this picture is actually probably not NJ, but rather a techno discotheque in Vienna, Austria, called "NACHTSCHICHT" ("nightshift") whose patrons are primarily from working-class backgrounds.

The habit of using ridiculous amounts of tanning lotion - coupled
with regular visits to the solarium ("soli") - is so commonplace here
that you barely spend a day without seeing at least a couple of these
guys on the streets. There are numerous videos and galleries on the web
that provide you with "best-of" compilations of this absurd trend.

The skin hue is referred to as "Prolo-braun" (Proletarian Brown).
Many of these fashion victims refer to themselves as "Krocha", which is
also the name of the style of dance that they like to practice (related
to the europe-wide "jumpstyle" trend). Note that not all Krocha are
Prolo-braun.

Ah, fuggetaboutit.